The first time this design was used in Stampin’ Up’s free shipping promotion, the company generated over $4.5M in sales. Afterward, the sales and marketing departments decided to standardize the campaign and use this ad design every time they offered this deal. This advertisement design is translated in 6 languages, including Japanese.

The brief on the initial concept kickoff was to include illustrated imagery of a delivery truck. Fearing that a truck would be too direct and maybe even off putting, I decided to instead draw a paper plane to allude to delivery while the typography did the actual talking. I chose bright red standing out against more subtle blue illustrated clouds in the background, aligning it to Stampin’ Up’s defined color palette.