TrueCut is a sub-brand of The Grace Company that sells quilting tools such as rulers, rotary cutters, and more. This project involved coming up with an advertising campaign that would peak the reader’s interest and make them want to learn more, but within a very small ad space. The smallest ad in this campaign takes an eighth page spot at 3.375 x 2.25 inches. I decided to use puns and one of the company’s bright colors to grab the attention of the viewer. These ads can be found in most quilting subscription magazines.