Stampin’ Up puts out a monthly subscription craft box called Paper Pumpkin. Shelli Gardner, the owner of the company, got to help design and choose colors for August 2021. The box was dedicated to her and her family. Creating the campaign for this project included working with Shelli closely to fully understand her vision and what the items in the box meant to her. We decided to shoot the photography at the local Butterfly Gardens since butterflies were a major motif in the kit. This project was translated and went live in 8 countries.